Pioneering Fieldwork & Data Insights in MEA.
MField & Data to Insight is a premier agency specializing in Fieldwork, Data Processing, and Project Management. Operating from our Casablanca headquarters, we provide global research networks and enterprise brands with reliable primary data.
Founded on Independent Professionalism & Technical Agility.
Established over two decades ago, MField was born out of a simple observation: international market research agencies frequently struggle with on-the-ground fieldwork reliability, quota integrity, and cultural nuance in North Africa and the wider MEA region.
By building a permanent, trained field supervisor corps across all 12 Moroccan regions and equipping them with state-of-the-art CAPI tablet technology and call-center infrastructure, we eliminated the black box of traditional fieldwork.
Today, MField serves as the primary data collection and processing partner for top global market research networks, Fortune 500 conglomerates, and public policy institutions worldwide.
Headquartered at 56 Bd Moulay Youssef, Casablanca, delivering projects across Morocco, North Africa, the GCC, and Sub-Saharan Africa.
Standards that govern every interview we conduct.
Our reputation rests entirely on the integrity of our data. These principles guide our supervisors and interviewers in the field every single day.
Uncompromising Precision
Every percentage point in your report represents real respondent opinions verified through rigorous audit protocols.
Operational Agility
No sluggish agency bureaucracy. We mobilize fieldwork across Morocco in 72 hours with direct access to senior directors.
Cost-Conscious Transparency
Clear, itemized fieldwork and tabulation pricing with zero hidden management fees or inflated contingency line-items.
Integrity & Compliance
Full adherence to ICC/ESOMAR codes, Moroccan CNDP Law 09-08, and international data protection standards (GDPR).
Deep Cultural Nuance
Native understanding of regional dialectical variations (Darija, Amazigh, Arabic, French) across urban and rural communities.
Execution Excellence
We measure ourselves by what gets delivered on time, within quota, and with zero audit discrepancies.
Specialized Study Formats
We adapt data collection protocols to match the rigorous methodological demands of each study type:
Uncover deep behavioral patterns, consumption occasions, and unarticulated brand drivers.
Monitor brand equity, spontaneous recall, campaign resonance, and sentiment over time.
Test packaging prototypes, formulations, and value propositions before market launch.
Measure campaign ROI, cut-through, message recall, and purchase intent shifts.
Decode point-of-sale triggers, basket composition, and shelf navigation psychology.
Rigorous polling on societal issues, policy sentiment, and institutional trust.
Determine optimal price points, willingness to pay, and feature elasticity using Van Westendorp and CBC.
Continuous transactional and relational feedback loops to minimize churn and maximize loyalty.
Industries We Cover
Deep category expertise across competitive commercial sectors throughout North Africa and MEA:
Ready to test feasibility for your sector?
We provide incidence rate estimates and quota feasibility for specialized B2B and consumer audiences.
Inquire About Your Sector
The Two-Tier Quality Engine: 100% Audit & 30%+ Direct Back-Checks
Fieldwork without rigorous quality control is worthless. At MField MEA, we apply an uncompromised verification framework designed to eliminate fraudulent records, interviewer shortcuts, and sampling skew.
Automated Sensor & Data Audits
Every single completed survey (100% of sample) passes through automated verification pipelines before entering tabulation:
- Quota & Stratum Locking:
Strict monitoring against demographic quotas (age, gender, SEC, urban/rural distribution) to prevent over-sampling.
- GPS Polygon & Distance Audit:
Verification that interviews occurred inside the mandated primary sampling units (PSU) and not at the enumerator's residence.
- Duration & Speed Traps:
Interviews with durations falling below 70% of median baseline length are flagged, reviewed, and replaced.
- Logical & Routing Consistency:
Automated checks detect straight-lining, flat-lining, and cross-question contradictory responses.
Direct Respondent Back-Checks
Our independent QC department re-contacts a minimum of 30% of all interviewees through three mandatory channels to verify actual questionnaire administration:
- Telephone Back-Checks:
Dedicated call supervisors contact respondents to re-confirm key demographics, interview length, and interviewer courtesy.
- In-Person Supervisor Re-Visits:
Senior field supervisors randomly re-visit physical respondent addresses to verify household presence and participation.
- Silent Audio Verification:
Randomly encrypted audio checkpoints during CAPI sessions confirm natural dialogue between interviewer and respondent.
- Data Confidentiality (CNDP & GDPR):
Full adherence to Moroccan Law 09-08 and GDPR. Respondent identities are unlinked from survey results upon QC approval.
Casablanca Hub, Trans-Regional Reach.
Headquartered in the commercial heart of Casablanca, our bilingual teams deploy nationwide fieldwork across Morocco within 72 hours, with calibrated partner hubs across the Middle East & Africa.
Complete Kingdom Coverage
We maintain permanent, trained fieldwork supervisors and interviewers in all 12 Moroccan administrative regions, ensuring representative sampling across Urban (Casablanca, Rabat, Tangier, Marrakech, Fez) and Rural communes.
Middle East & Africa Hubs
For multi-country research programs, MField coordinates centralized CATI telephone dialing from Casablanca and executes synchronous CAPI/CAWI studies via vetted in-country partner agencies.
Morocco (HQ), Algeria, Tunisia, Egypt, Mauritania
Saudi Arabia, UAE, Qatar, Kuwait, Jordan
Senegal, Côte d'Ivoire, Cameroon, Ghana, Nigeria, Kenya